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Thursday, June 17, 2010

Katy Perry and Volkswagen cause a stir in the Heart of Times Square

The closing of New York City's Times Square to traffic on Broadway took a new high yesterday (6/16) as Volkswagen launched the new 2011 Volkswagen Jetta. Transforming Duffy Square into an ‘urban oasis’. The TKTS booth was remade into a lawn and beach area, while further down cars were surrounded by water.

Several of the large video displays in Times Square were used to full advantage as the unveiling was followed by a free performance from Katy Perry. Excited teens were thrilled as were those who are gourmet aficionados as Chef Mario Batali preformed a cooking demonstration.

This was great PR for Katy Perry’s new video for "California Gurls." Performing a handful of tunes Katy Perry, hopped on top of the vehicle's hood in the middle of her short set. The performance was highlighted by her run through "California Gurls," the first single from her forthcoming album Teenage Dream (due in stores on August 24).

The new 2011 Volkswagen Jetta follows VW’s trend of offering high quality design and function at an affordable price. Sporty, fuel-efficient all for the base price of $16,000.
Posted by John Ervin at 4:34 PM

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