Author: Faye Sunderland, December 29, 2011
Filed under:
Volkswagen
Car giant,
Volkswagen has set itself an ambitious target of making its plants more sustainable by cutting their environmental impact by 25 per cent by 2018.
The car maker’s factories must reduce their energy consumption, waste volumes, air-borne
emissions, water consumption and carbon dioxide
emissions to meet the target which will compare performance in 2010 to 2018. Part of the brand’s ‘
Think Blue’ environmental strategy, all the brand’s passenger car plants will be expected to meet the sustainability goal.
"Through the growing efficiency and productivity of our plants, the Volkswagen brand is already making a key contribution to the achievements of Group strategic targets for 2018. However, we are going a step further: by 2018, we intend to make
production at all our plants 25 per cent more environmentally compatible," said Hubert Waltl, Member of the Board of Management of the Volkswagen Passenger Cars brand with responsibility for
Production and Logistics.
"Sustainable, efficient production is a clear competitive advantage," added Prof. Werner Neubauer, Member of the Board of Management of the Volkswagen brand with responsibility for Components. "With its "Think Blue. Factory." Initiative, the Volkswagen brand is pursuing a clear strategy which pools all environmental activities at our plants throughout the world. Our ambitious targets for sustainable vehicle production have now been defined in a way which is clear and comprehensible for our customers."
The ‘Think Blue. Factory’ includes key measures in the area of vehicle production. The programme, which is concerned with efficiency improvements in production addresses all employees at the plants. In future, approaches for reducing energy consumption in production will be honoured by the Volkswagen Energy Cup at an annual ‘Think Blue. Factory’ day.
Only a few weeks ago, the new Volkswagen plant at Chattanooga, Tennessee, was the first automobile factory worldwide to receive platinum LEED (Leadership in Energy and Environmental Design) certification. Platinum certification confirms compliance with the most demanding standards for sustainable, environmentally compatible production.
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