NEW YORK (CNNMoney.com) -- Rapleaf knows your name, your age and where you live. It knows your e-mail address, your income and what social networks you use. It knows your likes and dislikes. And it makes money by selling much of that personal information to advertisers.
Of course, Rapleaf is far from the only company that does this. Acxiom, ChoicePoint, Quantcast, and BluKai also collect and sell your data, as do many others. Google (GOOG, Fortune 500), Facebook and other Web companies also gather data about you in an attempt to target very personal ads.
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